Last updated: October 5, 2025

At SmarTools (accessible at https://smartools.pro), we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains what information we collect, how we use it, and your rights under the General Data Protection Regulation (GDPR) and other applicable laws.

1. Information We Collect

We may collect the following types of information when you use our website:

  • Personal information you provide: such as your name or email address if you contact us directly.
  • Usage data: including pages visited, time spent on site, and interactions, collected via Google Analytics 4 (with IP anonymization enabled).
  • Cookies and tracking technologies: used for analytics and advertising (Google AdSense).

2. How We Use Your Information

We use your information for the following purposes:

  • To operate and improve our website and content.
  • To understand how visitors use our site.
  • To display relevant advertising and support our site through monetization.
  • To respond to inquiries or requests you send us.

Under GDPR, we rely on the following legal bases:

  • Consent – for analytics and advertising cookies.
  • Legitimate interests – to maintain and improve our website.
  • Contract – when responding to your direct requests.
  • Legal obligation – when required to comply with applicable laws.

4. Cookies and Tracking

We use cookies and similar technologies:

  • Strictly necessary cookies – required for the site to function.
  • Analytics cookies – help us understand site usage. IP addresses are anonymized before storage.
  • Advertising cookies – used to deliver personalized or non‑personalized ads.

On your first visit, you will see a cookie consent banner allowing you to accept or reject non‑essential cookies. You can also change your preferences at any time via the “Change Cookie Preferences” link in our footer.

5. Google Services

  • Google Analytics 4: We use GA4 with IP anonymization enabled. Data is aggregated and does not identify individual users. Learn more at Google’s Privacy Policy.
  • Google AdSense: We display ads served by Google. Google may use cookies or device identifiers to personalize ads. You can manage ad personalization at Google Ad Settings.

6. Data Sharing

We do not sell your personal data. We may share limited information with:

  • Service providers (e.g., hosting, analytics, advertising partners).
  • Legal authorities if required by law.

7. International Data Transfers

Your data may be transferred outside the European Economic Area (EEA). Where this occurs, we rely on safeguards such as Standard Contractual Clauses (SCCs) approved by the European Commission.

8. Data Retention

We retain personal data only as long as necessary for the purposes described in this policy, or as required by law.

9. Your Rights Under GDPR

If you are located in the EEA, you have the right to:

  • Access the personal data we hold about you.
  • Request correction or deletion of your data.
  • Restrict or object to our processing of your data.
  • Request a copy of your data in a portable format.
  • Withdraw consent at any time (without affecting prior lawful processing).

To exercise these rights, please contact us.

10. Security

We use reasonable technical and organizational measures to protect your data. However, no method of transmission over the internet is 100% secure.

Our site may contain links to third‑party websites. We are not responsible for their privacy practices.

12. Contact Us

If you have any questions about this Privacy Policy or your data, please contact us.